Creative Marketing Strategies to Sponsor the # 30 Chevrolet in Craftsman Truck Series.

Creative Marketing Strategies to Back Newly Formed Groove Motorsports in NASCAR Events

Woodbury, N.J. July 31, 2004 -- Creative Marketing Strategies (CMS) will sponsor the newly formed Groove Motorsports and rookie driver Sean Murphy when both Groove and Murphy make their NASCAR debut in the Craftsman Truck Series in the Power Stroke Diesel 200 at Indianapolis Raceway Park on August 6.

We are excited to be a part of NASCAR and specifically the Craftsman Truck Series. We are confident that our investment will expand our brand plus Groove Motorsports has many marketing ideas, which we can implement into our overall advertising campaign, said CMS President David DuCoin.

CMS is a teleservices company that operates seven call centers and has more than 600 employees.

Groove uses Internet-based marketing to generate both sales and lead generation responses for its marketing partners, producing higher rates of return for their sponsorship investment. CMS joins Digital Information Network, Escalade Sports, Blast Channel, and Freedom Builders as the teams founding sponsors.

Edward DuCoin was the founder of Impact Telemarketing, which later went public as Compass International. In 2001, David DuCoin took the company private, and Edward DuCoin left the organization to begin a NASCAR racing career as well as become team owner of Groove Motorsports.

Groove Motorsports is committed to not only branding its sponsors, but providing a marketing program that yields a positive return on investment, said Ed DuCoin.

###