Ofrenda, Inc. grows to new heights in Los Angeles, CA

Ofrenda, Inc. announces their services expanding as they incorporate new offices worldwide. Ofrenda, Inc. is a multi purpose creative group encompassing production services for commercials, promotional videos and independent feature films with a focus on the Hispanic Market.

Los Angeles, CA February 18, 2004 - Ofrendas success stems from a combination of expertise and experience with film, video, and commercial media. This confluence of talent enables Ofrenda to emerge as a front-runner in producing cross over content for the Hispanic Market. Production offices are located in Hollywood, Mexico City, Bahia and San Paulo, Brazil. Renowned director Luis Aira and his partner Donna Casey-Aira formed Ofrenda in 2002 to venture into the feature arena. Prior to forming Ofrenda, Aira was a founding partner of Moving Image, named Best Hispanic Production Company in 2000 by Latin Spots Magazine.

Ofrenda Directors:

Luis Aira directed hundreds of commercials for diverse clients such as Coca Cola, AT&T, Wells Fargo, J.C.Penney, Carls Junior, Burger King, Honda, Chevrolet, Lincoln Mercury, MCI, and Sprite to name a few. He received numerous awards for his work, including several Clios. Aira believes in making a contribution to the Hispanic community. He is an advocate for Hispanic voter awareness, and created numerous spots for Rock the Vote and South West Voter Registration Education Project.

Ofrenda, Inc. produced Girl in 3D, an independent feature written and directed by Aira, to be released on Thursday March 11 at the Laemmle Fairfax Theatre at 7907 Beverly Blvd., Hollywood at 8:00PM. Its a shocking portrait of Hollywood with a controversial mix of sex, drugs, and rock n roll.

Jim Edwards directed his first spot for Mercedes in 1991 and launched his career as a cutting-edge director always willing to push the boundaries. You have to reinvent yourself continually to adapt to our ever changing environment. Filmmaking is how I like to express myself and how I feel about the world. All good directors are innovators. You can feel who we are in our work. The great thing about commercials is the opportunity to be creative and risky within the framework of collaboration and teamwork. Edwards work includes such clients as Mercedes Benz, Lincoln Continental, Dodge, Toyota, Frost Bank, and Master Card.

Director Felipe Fenton is an award winning filmmaker with roots in both Mexican and American cultures. His music video for Satelite is currently on rotation on MTVla, Telefutura and LATV, a Los Angeles music program featuring the best of Latin Music Videos. The video combines 3D animation and live action footage. It was showcased in 2002 at the SXSW Film Festival and the Worldfest-Houston International Film Festival where it was honored with a Silver Award.

Pico Garcez directs in a variety of genres, fusing storytelling and humor with his powerful design sense. Because of his knowledge of broadcast design, special effects and post-production, his work is consistently accessed via a very personal and authentic look. His ability to capture the subtle nuances of character in both actors and locations, defines his fresh visual style. His diverse experience includes directing commercials, music videos, short films, documentaries, and CD ROM production. His experience as a producer gives him a solid understanding of the production process and further enhances his skill as a director. The Association of Brazilian Advertising has recognized his directorial work as well as the MTV Awards in Brazil. His clients include music videos for Universal Studios and Sony Music, commercials for Itau Bank, Johnson & Johnson, and Mc Cainn Foods.

Oscar Lobos vivacity for creating cinematic images with impact, naturally led him to evolve into a director/camera man with captivating style. He brings unique artistic vision to every project mastering the challenge of fusing art and advertising. I think you can always find ways to present an effective message, capable of reaching deep emotions. He directed spots for Venezuelas Cerveceria Regional, Avon, and a PSA for Globovision Network creating social consciousness during the present political crisis in Venezuela. Lobo received awards from the London International Advertising Awards as well as the New York Film Festival Awards. In collaboration with Luis Aira, Lobo directed an HIV/AIDS Awareness campaign currently airing on Univision.

During Jaime Toledos extensive career as a one of Mexicos premiere directors he produced and directed hundreds of commercials. His clients include Proctor & Gamble, Kelloggs, Pepsi Cola, Nestle, Kraft, Quaker State, Ford, General Foods, Johnson & Johnson, and Nissan. Toledos creative talents are recognized with prestigious awards such as the Mexican Creative Circle, the Gold Eagle Award, the New York Film Festival, and Worldfest-Houston, to name a few. Toledo brings immeasurable directorial talent and a wealth of production resources to Ofrenda.

Ofrenda nurtures and fosters creativity. The directors are talented artists with interests ranging from painting, editing, cinematography, screenwriting, to short films and features. In the commercial arena, all the directors extensively research their projects, deliver what they promise and stay focused on the creative. I feel extremely fortunate to have a core group of dedicated, talented and genuine directors, says Juzga.

Contact:                   
Ofrenda, Inc.
www.idirector.net/ofrenda ;      
www.ofrenda.com ;              
www.luisaira.com
www.girlin3d.com
T.323-851-6145
F.323-851-9078

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