El Premio de la Gente, Latin Music Fan Awards Partners with Home-Delivered Print Advertising Leader ADVO to Target Awards Ballot to Hispanic Households

Organizers of the El Premio de la Gente, Latin Music Fan Awards 2004, presented by Chevrolet, are calling on ADVO -- the nations largest home-delivered print advertising services and solutions company -- to target and deliver the events award ballots to more than 2.4 million Hispanic households through its popular ShopWi$eTM advertising package beginning August 16th.

Windsor, CT July 30, 2004 -- El Premio de la Gente, Latin Music Fan Awards 2004, which will be held in Los Angeles, CA on October 21st, highlights the best in Latin music as voted on by the true music experts -- Latin music fans.

As the only Latin musical event that empowers fans to decide which artists win the awards, it is vital that the delivery of award ballots to Hispanic households be done in a timely and accurate manner, and in a format that will generate a high rate of response. says Luis Medina, Executive Producer of El Premio de la Gente. Placing the ballots in ADVOs well-known ShopWi$eTM advertising package means Hispanic consumers will take notice of the ballot, and tapping into ADVOs 75 years of consumer targeting expertise means El Premio de la Gente ballots will be delivered to those Hispanic homes which are most likely respond with their vote.

Were pleased and honored that El Premio de la Gente recognized ADVOs ShopWi$eTM as one of the most effective marketing tools for reaching Hispanic consumers, says Kathy McAfee, ADVOs Vice President of Marketing Services. ADVOs broad reach and ability to target customers by geography, demographics and lifestyle is the cornerstone of our competitive advantage -- and will play a key role in helping stimulate fan participation in the El Premio de la Gente awards vote.

In addition to the voting component, to further enhance the excitement surrounding the ballot outreach to Hispanic households, ADVO has joined forces with El Premio de la Gente and Target to promote a national sweepstakes offering 2 VIP Trip Packages to a private Urban Latino concert at Universal CityWalk in Los Angeles. The concert will be taped and a portion will be included in the El Premio de la Gente telecast on October 30th from 7-9 pm on the Telemundo Television Network.

ADVO and El Premio de la Gente will be distributing 2.4 million voting ballots and sweepstakes entries to top Hispanic markets around the country, notes McAfee. We encourage consumers to keep their eyes on their mailbox and to not miss out on the opportunity to cast their vote.

About ADVO
ADVO, Inc. (NYSE:AD) is the nations largest targeted home-delivered print advertising services and solutions company with expertise in building business for national and local retailers by stimulating consumer purchase.

Dedicated to aligning with the needs of its clients, ADVO provides innovative, custom advertising and promotional solutions to more than 20,000 response-oriented retailers in more than 30 industry sectors, yielding the company $1.2 billion in annual revenue.

In addition to leveraging its proprietary demographic and lifestyle research, which includes data on consumer lifestyle, preferences and purchasing patterns, ADVO can analyze its clients databases to precisely and efficiently target advertising to highest value customers at the ZIP Code or neighborhood level. Combining national reach with local market coverage, the companys customized and shared advertising programs such as ShopWi$eTM reach more than 67 million U.S. households weekly and 107 million households monthly, demonstrating the highest advertiser value.

ADVOs reach and targeting capabilities are key to the success of its signature public service program, Americas Looking For Its Missing Children -- the nations oldest and most successful program of its kind, created in partnership with the National Center for Missing & Exploited Children and the United States Postal Service in 1985. ADVO delivers 85 million Have You Seen Me? missing child cards every week, representing the most recognized mail in America. One out of every six children featured on the cards have been successfully recovered -- a total of 131 safely recovered children to date.

ADVO has 23 advertising production facilities and 34 sales offices nationwide and in Canada, with corporate headquarters in Windsor, Connecticut. For more information, please visit the company at www.ADVO.com.

About El Premio de la Gente
El Premio de la Gente, Latin Music Fan Awards, a property of El Premio LLC produced by Uno Productions, Inc., is an exciting music awards show that recognizes the best in Latin music. Known as The Award of the People, this dynamic and exhilarating program is the only high profile event where Latin music fans choose all of the winners. Over its six years of existence, the programs unique mix of musical star power and consumer voting has reached in excess of eight million Latino music fans at official voting centers throughout the U.S. and online at www.votaelpremio.com.

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